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Four Basic Search Engine Optimization Techinques

In this article we are going to go over some basic techniques that will help you get your websites ranking in the top of the search engines. Apply some of the techniques you learn today and you will see a significant increase in the amount of search engine traffic you are getting to your website over time.

Four Basic Search Engine Optimization Techinques


Technique 1: Links

Getting links into your website is an essential part of search engine optimization. Without links coming into your website, you will not rank well.

The best links to get to your site are one-way links. One-ways links are when another website links to you without you linking back to them.

The easiest way to get links into your website is to write good content. When you have good content, other webmasters will place links on their websites to your site because your content will bring value to that webmasters visitors. When you have a website you will more than likely get people asking to exchange links with you. I usually never exchange links with other webmasters unless I really think that the other website is worthy of me sending visitors to.

Another quick way to get links into your website is to submit your site to online directories. The search engines generally don’t value links too highly from most directories.

Technique 2: Choose your keywords wisely

It is essential that before you build your website that you do keyword research and find keywords that a decent amount of people are searching and keywords that have as little competing websites as possible.

There are various tools that you can use for keyword research. Probably one of the best keyword research websites for finding out what people are looking for through the search engines is word tracker. If you are looking for something free or paid just try these: Four Basic Search Engine Optimization Techinques

  • Soovle
  • Jaaxy
  • Google Search Console
  • Ahrefs Keywords Explorer
  • SECockpit
  • Google Keyword Planner
  • KeywordTool.io
  • Moz Keyword Explorer

Technique 3: Optimizing your HTML and content

This is another quite important technique to use when optimizing your site for the search engines. Make sure you have your keywords in your content. If you don’t, how will the search engines know what terms to rank your website for?

Many webmasters are guilty of keyword stuffing. Make sure you don’t stuff your content with your keywords. Write naturally making sure you include the keywords you are targeting in the content on occasion.

It is best to optimize each page on your website for 1-2 keywords.

In your HTML code, make sure you have the keywords you are targeting in the title tags of your pages. Another thing you can do is put the keywords in a heading tag or bold one or two keywords.

  • Defer Loading Content When Possible
  • Use External JS and CSS Files
  • Use Caching Systems
  • Avoid Resizing Images in HTML
  • Stop Using Images to Display Text
  • Optimize the Way You Write Code

Technique 4: Continuously add new content and continuously get links in

It is important to always be adding new, fresh content to your websites. Not only for the search engines but also so that your visitors return to your site.

Adding good quality content to your site should mean that you will continuously be getting new links in, which will boost your search engine ranking.

Be patient. Don’t expect to be number one on the results page for your keywords in a week. Search engine optimizing takes time. Keep doing the above techniques and you will eventually rank well.


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